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    • Home
    • Wow Baguio
    • Unbox with Jo
    • JOCOBO Studio
    • From Average JO
    • Savor Stuttgart
  • Home
  • Wow Baguio
  • Unbox with Jo
  • JOCOBO Studio
  • From Average JO
  • Savor Stuttgart
Minimalist logo with 'JOCOBO STUDIO' and two curved lines forming a partial circle.

Thoughtfully crafted products inspired by food, travel, culture, and the stories we collect along the way. From small-batch coffee to handcrafted pantry staples, JOCOBO Studio brings together products created with intention, curiosity, and a love for meaningful experiences. 

Featured Products

Cup of Jo

 

Originally introduced in 2019, Cup of Jo returns with a new blend inspired by the places that continue to shape Chef Jo's journey.


Baguio • Home
Seattle • Heritage
Hawaiʻi • Horizon
Stuttgart • The chapter still being written


Crafted in collaboration with Broadcast Coffee in Seattle, this medium roast brings together beans from Colombia, Brazil, and Hawaiʻi.


Tasting Notes:

Dark Cacao
Toasted Coconut
Tropical Soft Fruit


More than coffee, Cup of Jo has always been part of the Wow Baguio experience—bringing together food, culture, travel, community, and stories around a shared table.


This collaboration feels especially meaningful, as Broadcast Coffee has been part of Chef Jo's coffee journey for years. Previous versions of Cup of Jo have featured Broadcast Coffee beans, making this less of a new beginning and more of a continuation of a shared story.


Special thanks to Katherine Gu for helping bring this chapter to life through the design and branding of Cup of Jo.



Limited First Release

18 bags available.

Reserve Your Bag

Jo Mama's Granola

Not your mama's granola.


Crafted with carefully selected ingredients and bold flavors, Jo Mama's Granola is designed for breakfast, snacking, and everything in between.


Coming Soon.

Cup of Jo Pre-Order

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The Story Behind JOCOBO Studio

 

JOCOBO Studio was created as a home for products that tell a story.


Each item reflects a chapter of Chef Jo's journey—from Baguio City to Seattle, Hawaiʻi, and Germany—bringing together food, culture, creativity, and connection.


Some products begin as ideas from supper clubs and pop-ups. Others are inspired by travels, friendships, and memorable conversations over coffee.


Every product is made to be enjoyed, shared, and remembered.

From Experience to Product

Many of the products found at JOCOBO Studio are inspired by experiences created through Wow Baguio.

If you've attended one of our dinners, pop-ups, workshops, or food tours, this is where you can bring a piece of that journey home.

Explore Wow Baguio

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