WOW BAGUIO
Rooted in Baguio. Shaped by the journey.
Baguio • Seattle • Hawai'i • Germany
Food, coffee & stories shared with the world.
What is WOW BAGUIO?
Not a restaurant.
Not just a dining experience.
WOW BAGUIO is a culinary storytelling platform founded by Chef Jo Soeung.
Inspired by the flavors, memories, and hospitality of Baguio City, we create experiences through food, coffee, collaborations, and shared tables.
From intimate gatherings in Europe to coffee collaborations rooted in Seattle and Hawaii, every project is built around connection, culture, and conversation.
What We Do
Coffee
Small-batch coffee experiences and collaborative releases.
(JOCOBO / Cup of Jo)
Collaborations
Working with cafés, restaurants, makers, and creatives to create meaningful food and beverage experiences.
Pop-Ups & Takeovers
Limited events that bring together food, coffee, culture, and storytelling.