AT-HOME AND DELIVERED PERSONAL CHEF SERVICE

Chef Jo Soeung, a proud native of Baguio and an Igorot, is deeply rooted in the traditional Cordilleran way of cooking. Growing up in the heart of Baguio, Chef Jo absorbed the culinary traditions of her heritage alongside the East Asian and Spanish influences prevalent in the region. However, her earliest and most profound culinary lessons came from her beloved grandmother, whose expertise and love for cooking sparked Chef Jo's passion from a tender age. From her grandmother's kitchen, Chef Jo learned not only the techniques of traditional Cordilleran cooking but also the importance of infusing each dish with love and care, a philosophy that continues to shape her culinary journey to this day. 

In March 2006, a move to Seattle, Washington—her father's last military post—ushered Chef Jo Soeung into a vibrant world of international flavors characteristic of the West Coast. It was during this time that she realized her true calling lay in the culinary arts. Quickly immersing herself in Seattle's culinary scene, Chef Jo left an indelible mark on some of the city's most renowned restaurants and hotels.

In January 2019, an exciting opportunity beckoned Chef Jo to the enchanting island of Maui, Hawaii. There, she discovered the unparalleled freshness of local ingredients and the bounty of ocean harvests—an integral part of daily life in the islands. Fuelled by her passion and determination, Chef Jo took a leap of faith in November 2019. She bid farewell to her corporate job in Maui and set her sights on turning her lifelong dream into reality.

From the lush landscapes of Maui to the bustling streets of Honolulu, Chef Jo's culinary journey led her to establish Chef Jo LLC Culinary Services and Merchandise, along with Wow Baguio: A Pasalubong Shop. For three successful years, she brought her unique culinary vision to life, delighting patrons with her inventive dishes and warm hospitality.

In January 2023, Chef Jo embarked on a new chapter, relocating to Stuttgart, Germany. Here, amidst the rich cultural tapestry of Europe, she continues to pursue her passion for food, sharing her culinary expertise and love for bringing people together through her small business.

For nearly two decades, Chef Jo has been crafting culinary experiences imbued with love, each meal a testament to the power of food in creating cherished memories. To her, food is not merely sustenance; it is a gateway to moments that linger in the heart long after the last bite.

Determined to honor her family's legacy, Chef Jo seamlessly blends her Filipino heritage, upbringing, and treasured family recipes with her extensive culinary training. The result? Dishes that not only pay homage to her roots but also transcend culinary boundaries, igniting imaginations and tantalizing taste buds with every bite.